We are increasingly more used to the use of offerings at the
Internet without paying for them, but are those offerings surely unfastened?
Apparently, we suppose so, as we do not make any payments, but in fact we
change those services for our facts.
Companies like Google, Facebook or the phone
organizations gather our facts themselves and then promote it with them.
Telefónica, as an example, sells its information through
Smart Steps, so if I need to open a handbag keep on the principle street of my
metropolis, they'll tell me what number of ladies bypass in front of my shop in
almost real time and they will inform me even though they were status in front
of my window.
The case of Google and Facebook is very similar: they
accumulate the whole lot you do and then promote ad space to advertisers who
are concentrated on a selected target audience (if you need to know how to area
your ad there, touch us).
In an interview with The Clinic, German Martin Gilbert,
technology guide to the Library of Congress, stated that some research have
already predicted a lot primarily based on our behavior on Facebook.
“With 100 to 250 of your Facebook likes, you may expect your
sexual orientation, ethnicity, non secular and political evaluations, your
intelligence and happiness, if you use pills, if your dad and mom are separated
or not. With a hundred and fifty likes, the algorithms can expect your persona
take a look at end result higher than your partner. And with 250 likes, better
than you. This research was carried out through Kosinski in Cambridge and later
through the entrepreneur who created Cambridge Analytica, and Trump employed
Cambridge Analytica for the election. (…) They used this database and this
technique to create profiles of each citizen who can vote.
Almost 250 million profiles. Obama, who additionally
manipulated the public loads, had 16 million profiles in 2012, but that is it
here. On common, there are about 5,000 data points for each American. And as
quickly as they classified anyone in line with this facts, they commenced to
attack him. "
Now that we know that we are providing companies with plenty
of information and what they use it for, it's time to discover what it's far
and what we can do to avoid it.
LAB 1
Facebook
In the General Account Settings phase of the Settings menu,
we will down load a duplicate of our Facebook data.
Configuration "my information" in facebook lifebloombeauty
After you choose this selection, we are able to give you the
down load of the record, and in a couple of minutes we can get hold of the
download hyperlink to our e-mail. When we download the document and unzip it,
we can discover those folders and a record called index futuretechexpert.
My records
techsmartinfo Opening the index record will open a internet site with all
the records we request from Facebook, we can see all the touch records we
provide, as well as the records of our friends, our pix and films, comments.
They left us, the courses we made, and relying on what we comment on on this
booklet, we will have an advertising and marketing section wherein we are able
to see which ads have been decided on by way of Facebook algorithms and may be
of hobby to us. In the identical section under, we can see what advertisements
we saw. For an advert to appear visible, we do no longer need to get entry to
it, it is sufficient to robotically play the video that changed into filmed
while we forestall while we go right down to the information segment. Finally naturalbeautytrends,
Advertising records
Contact facts
So some distance, the primary component ... Sometimes it's
frightening ... Well. Wait until you see the second lab we're getting ready smarttechpros.
